摘要：The aim of this study was to provide a qualitative model of the factors affecting the attraction of the country's student sports donors based on foundation data theorizing. The research method to qualitatively and centrally apply to centralization can be the foundation. To collect the data, a semi-structured interview method was used, which is characterized by flexibility and depth, and is suitable for qualitative research. Data analysis was performed by Strauss, Corbin and paradigm model. The statistical population of the study included 15 key experts and informants, including university professors and executives of the country's university sports, who were selected by targeted sampling method and snowball. In data analysis using open coding technique, 73 basic concepts were determined, which by classifying these concepts, 58 sub-categories were formed and in the central coding stage, 20 main categories were categorized. In the paradigmatic model, causal conditions (religious beliefs, social duty, benevolent attitude, altruism, charity culture in academic sports), contextual conditions (social needs, smoothness of path, sense of trust), intervening conditions (attractiveness and gain of interests) , Category (Student Behavior Behavior), Strategies (Organizing, Media Activities, Marketing Activities, Developing Operational Strategies, Charitable Events), Consequences (Helping the Government, Health and Student Health, The Impact of Student Sports on the Country, Sustainable Development in Sports Student) were identified.
关键词：Donor Sports;Student sports;Theorizing;Data Foundation
