摘要：The purpose of this study was to developing application strategic model of physical education general administration of Payame Noor University through balanced scorecard. The present study is a mixed method of qualitative and quantitative research. The statistical population consists 200 of the previous and present managers and human resources of the general administration of physical education, and experts who were familiar with BSC. On the basis of Morgan table, 132 persons were randomly selected of research samples. The qualitative interview and self-made questionnaire were used as investigation tools. Validity of the questionnaire was confirmed by 15 experts and their reliability were studied in a pilot study with 30 subjects and calculated as 0.82 respectively. For quantitative analysis, description statistical methods and inferential statistics such as chi-square, and Chronbach’s alpha were used and for qualitative analysis logical inductive reasoning method was used. The results showed that the general administration of physical education of Payame Noor university has four perspectives, such as the financial perspective, the collegiate perspective, the internal process perspective, and the learning & growth perspective, 44 strategic objectives, 139 measurements, 139 qualitative objectives, and as well as 141 initiatives and actions. Ultimately it can be concluded that, suggested model has potentiality of being applied in practicing strategies of physical education general administration of Payame Noor University.
关键词：Strategic Plan;physical education general administration;Payame Noor University;Balanced Scorecard
