摘要：In current situation of Iran sport industry, it is necessary to implement marketing activities such as getting financial supports in order to promote sports projects. Therefore, the purpose of this study was to investigate barriers of attracting capital for sport projects of Western Azerbaijan province. Surveying the research design, the methodology was applied in terms of purpose, field study in terms of data collection and descriptive in terms of method. According to the research purposes, the populations were sport management experts, officials of the sport &adolescent organization of Western Azerbaijan province and sport marketing experts. In this regard 50 people were selected and 42 questionnaires were answered by selected samples. A researcher-made questionnaire retrieved from Onsori questionnaire (2014) was developed in a closed format. Assessment of the most important factors shows that management and organizational factors are the most important factors of attracting capital for sport projects of the province. The least important factors are social and cultural factors. The results indicate the necessity of attracting financial supports and it would be achieved by effectiveness of advertising, increasing the amount of private investment and development of manufacturing and service companies.
关键词：Financing in Sport;Financial Support;Social and Cultural Factors;Management and Organizational Factors
