摘要：This study aims at determining the Strategic position of the sport chancellor in Islamic Azad University. Statistical society for the study includes managers and executives of sport chancellor campaign in Azad University, physical education officials of the university in all provinces, and a number (46 people) of masters in sport management of the country. Since the statistical society of the study is limited, all the participants were purposefully chosen as the statistical sample of the study. Data collection was through documents, literature review, questionnaire, survey, and council meeting guidelines. Face validity was confirmed by experts for the final questionnaire SWOT, and reliability was calculated by Cronbach α and highly reliable as �. Then, there are guidelines of 18 strengths, 16 weaknesses, 13 opportunities, and 17 threats through several meetings and a couple of analysis stages for ranking and confirmation. Finally, after analyzing these factors and creating evaluation matrix for internal and external factors, it was clarified that sport chancellor of Islamic Azad University who should use competitive guidelines is in Strategy situation ST. It implies that the internal strengths of this vice-presidency are strengths than its weaknesses, and concerning the external factors, it faces some threats. therefore, the aiming should be developmental and the strategies should be competitive ones. so that this unit can gain its predetermined goals.
关键词：Strategic Plan;Islamic Azad University;Sport Management;Sport Chancellor;SWOT Analysis
