摘要：The main purpose of this study was assessing internet marketing and quality of Iran and Europe successful Football club websites. A descriptive study was carried out based on 4-dimensional model of website quality evaluation that was performed by Miranda and colleagues (2009) in sport environment. The model consists of four categories: Speed, navigability, accessibility, content. Validity and weighting of the factors were taken from professors in management and sport management. The sample was 30 Successful Football Club Websites of Iran professional league and Europe major leagues including: English (Premier League), German (Bundesliga), Spanish (La Liga), Italy (Serie A), France (le Championnate). Finding indicated that except communicational content and speed, Iranian Football club websites had much lower quality than Europeans in transactional content, informational content, promotional content and navigability. Among these 30 websites, Chelsea FC Website had the highest quality average (WAI) and the club Zob Ahan Isfahan had the lowest quality according our index. It is suggested that Iran’s Football club managers use the opportunities that this strong media makes effectively, by creating strategies and policies to connect with fans and flowing income in the best way.
