文章基本信息

标题：Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Investigating Online Impulsive Buying Behavior of Vietnamese Consumers
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作者：Ha Thu Luong ; Trang Thu Nguyen ; Hang Minh Pham 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2021
卷号：13
期号：6
页码：182-194
DOI：10.7176/EJBM/13-6-19
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Based on The Theory of Adoption and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study builds a research model regarding the Factors affecting Vietnamese consumers' online impulsive buying behavior. The multiple regression results reveal that Performance Expectancy, Effort Expectancy, Social Influence, and Online Buying Intention play a crucial role in amplifying the development of online impulsive buying behavior in Vietnam.
关键词：buying behavior; online buying; impulsive buying behavior; compulsive buying behavior; UTAUT; Vietnam