出版社：International Institute for Science, Technology and Education
摘要：Advertising can greatly increase a company’s revenue and it becomes part of company’s promotion tool. Many
companies invest significantly on advertising. Nonetheless, in attracting new customers, some advertising makes
false promises, which is forbidden in Islam. This study highlights the notion of misleading advertisement from the
Islamic perspective and from legal perspective based on the legislation in some Arab countries with special
reference to Jordan. Islam allows business conducts so long that they abide by the principles of Shari’ah. Hence,
misleading practices, deception, unfairness, misrepresentation, force and injustice in measurement, are prohibited.
This paper attempts to identify the Islamic standpoint towards misleading advertisement, to promote truthful
advertising.
