其他摘要：Stevia is one of the commodities that has not been widely known to be tried by farmers but has begun to be developed in the village of Mekarsari Cikajang District Garut West Java by a farmer who is also head of the Village. As a new commodity is not easy to accept and requires a certain strategy for farmers to be interested in stevia farming. This research aims to identify a recommended strategy for developing stevia commodities in Mekarsari village. The research method uses case study with surveys and interviews while data analysis used IFE, EFE, and IE matrix analysis, and to make the decision used QSPM matrix analysis results. The study results showed that the Stevia development strategy in Mekarsari village has a high opportunity and to make it farmers to develop stevia if it is done with the showing the increase of stevia farmer life in material (financial) compared with the farming activity before. it will lead the farmers to try to farming stevia
