期刊名称：Journal of Eastern European and Central Asian Research
印刷版ISSN：2328-8272
电子版ISSN：2328-8280
出版年度：2021
卷号：8
期号：1
页码：121-132
DOI：10.15549/jeecar.v8i1.657
出版社：IEECA
摘要：The study objective was scenario forecasting of growth prospects of the service operators market on the example of Vietnam. The study is based on the results of a survey of 231 Hanoi residents who use traditional taxi service and app-based taxi service (TTS&ABTS). Using an integrated model, the quality of taxi services (TS) was assessed based on the satisfaction level with the individual components of the services provided. The perception features of TTS&ABTS in the context of different categories of respondents have been revealed. Using IPA-analysis, the competitiveness of the taxi operators in the country has been determined. Considering the impact of external factors that create risks and opportunities for the development of TS, economic scenarios for the development of TTS&ABTS have been simulated. The results can be useful in legislative regulation of the taxi market (TM) in Vietnam and the development of effective marketing strategies by taxi operators.
关键词：Vietnam; taxi market; competitiveness; service quality; traditional taxi service; app-based taxi service
