首页    期刊浏览 2024年11月28日 星期四
登录注册

文章基本信息

  • 标题:Factor affecting the use of e-money in millennial generation: Research model UTAUT 2
  • 本地全文:下载
  • 作者:Lizar Alfansi ; Muhammad Yasser Iqbal Daulay
  • 期刊名称:Jurnal Manajemen dan Pemasaran Jasa
  • 印刷版ISSN:0216-3780
  • 电子版ISSN:2442-9732
  • 出版年度:2021
  • 卷号:14
  • 期号:1
  • 页码:109-122
  • DOI:10.25105/jmpj.v14i1.8212
  • 出版社:Universitas Trisakti
  • 摘要:This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.
  • 关键词:Actual users; electronic money; millenial generation; UTAUT; UTAUT2.
国家哲学社会科学文献中心版权所有