期刊名称：Scientific Journal of the Military University of Land Forces
印刷版ISSN：2544-7122
电子版ISSN：2545-0719
出版年度：2021
卷号：199
期号：1
页码：73-85
DOI：10.5604/01.3001.0014.8111
出版社：Military University of Land Forces
摘要：The article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted.
关键词：corporate social responsibility; L’Oréal; Poland
