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文章基本信息

  • 标题:Are Women a Missing Audience for Science on YouTube? An Exploratory Study
  • 本地全文:下载
  • 作者:Landrum, Asheley R.
  • 期刊名称:Frontiers in Communication
  • 电子版ISSN:2297-900X
  • 出版年度:2021
  • 卷号:6
  • 页码:58-70
  • DOI:10.3389/fcomm.2021.610920
  • 出版社:Frontiers Media S.A.
  • 摘要:Educational science programming on digital video platforms such as YouTube wrestle with sometimes significant gender disparities in viewership. When men engage with science and technology content on digital platforms more than women, gender gaps in the understanding of, engagement with, and interest in STEM may intensify. Therefore, there is a critical need for research aiming to aid in our understanding of these gender differences. This study provides evidence that the gender gaps exist not in the use of YouTube itself, but in the engagement with science and technology content. Furthermore, there are gender differences in the reasons for engaging with such content, with women, perhaps, more motivated by instrumental purposes than to satisfy their science curiosity.
  • 关键词:public media; Science Communication; youtube; Women; Science media; informal science learning
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