期刊名称：MedieKultur : Journal of Media and Communication Research
电子版ISSN：1901-9726
出版年度：2020
卷号：36
期号：68
页码：66-87
DOI：10.7146/mediekultur.v36i68.118071
出版社：Sammenslutningen af Medieforskere i Danmark (SMID)
摘要：This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
关键词：Public communication campaigns; engagement; public connection; governance; governmentality
其他关键词：Public communication campaigns;engagement;public connection;governance;governmentality
