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  • 标题:The Image of Geolocations in a Virtual Environment: the Case Studies of Indonesia and Croatia on Google Trends
  • 本地全文:下载
  • 作者:Zorko, Marta ; Jakopović, Hrvoje ; Cesarec, Ivana
  • 期刊名称:Politička Misao
  • 印刷版ISSN:0032-3241
  • 电子版ISSN:1846-8721
  • 出版年度:2021
  • 卷号:58
  • 期号:2
  • 页码:160-183
  • DOI:10.20901/pm.58.2.07
  • 出版社:University of Zagreb
  • 摘要:The main framework of this interdisciplinary research interconnects the cyclic‎ process of space creation in a virtual environment, including the various perspectives‎ in social sciences. Combining media, communication, popular geopolitics,‎ PR and big data this paper introduces a model for testing and evaluating‎ the importance of transaction data on image analysis of geolocations in‎ tourism, as well as the importance of shown interest for different destinations.‎ The data is gathered through the Google Trends tool introduced by Google in‎ 2012 (information available from 2004 onwards). The first goal is to compare‎ trends in Google searches for Indonesia and Croatia and find potential geopolitical‎ patterns of interest. The second goal is to explain the causal effects on‎ potential peaks in trends and their reasons both in a positive and a negative‎ context. The main thesis is that the interest is primarily regionally focused,‎ comprised of predictable geopolitical patterns, with the exception of unexpected‎ events and crises with potential global implications which can provide‎ both a positive and a negative perception.‎
  • 关键词:Virtual Image; Google Trends; Big Data; Indonesia; Croatia
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