摘要：Tujuan dari penelitian ini adalah untuk menganalisis menganalisis dan mengkaji pengaruh kerelasian pelanggan, kualitas pelayanan dan harga terhadap nilai pelanggan dan loyalitas pelanggan. Metode penelitian yang digunakan bersifat deskriftif dan verifikatif dengan teknik sampel menggunakan stratifield random sampling terhadap 568 Jemaah. Data dianalisa dengan menggunakan teknik analisis Jalur (Path Analisis). Hasil penelitian ini menunjukan bahwa : kerelasian pelanggan cukup baik menuju baik, kualitas pelayanan cukup baik menuju baik, harga cukup baik menuju baik, nilai pelanggan cukup baik menuju baik loyalitas pelanggan cukup baik menuju baik, terdapat pengaruh yang signifikan baik secara parsial maupun simultan dari variable kerelasian pelanggan, kualitas pelayanan dan harga terhadap nilai pelanggan dan terdapat pengaruh yang kuat dari nilai pelanggan terhadap loyalitas pelanggan.
其他摘要：The purpose of this study was to analyze the influence of relations of customer, service quality and price of customer value and customer loyalty, and the influence of relations customer, service quality and price of customer value, also the effect of customer value on customer loyalty. The method used is descriptive and verification with simple technique by using stratifield random sampling on 568 congregation. The data was analyzed using Path analysis techniques (Path Analysis). The results indicate that: Relations Customer was pretty good towards good, The quality of service was good enough towards good service, The price was quite good towards good, Customer Value was well enough for good, Loyalty Customers good enough towards either there was different significan either partially or simultaneously from the variable of customer relations, service quality and the price of customer Value, there was a strong influence of Customer Value on Customer Loyalty.
关键词：kerelasian pelanggan; kualitas pelayanan; harga; nilai pelanggan; loyalitas pelanggan.
