摘要：The goal of this paper is to play as introduction for the sport management science, both as academic and professional major. The paper provides a broad overview of sport management rather than detailed instructions about how sport management is seen. The professional career in sport management should be built on a strong conceptual foundation. Sport managers who can think critically about sport – related issues will be competent, reflective professionals who have the potential to become influential agents of change. The sport management will face many challenges in the future, as examination of the ethics, social responsibility and principled decision making but in the meantime will offer opportunities towards society.
