摘要：Each and every day，the TV programmes are intermupted by advertising spots which offer us a range ofproducts as varied as they are tempting. It is enough to buy them and, as the authors of these spotsguarantee, we quickly get rid of cold, the portal vein will perfectly function, we lose weight while eating.using the appropriate tooth paste will keep us away from dentists and a certain cream will get our face acouple of years younger.And all these at financial offers often apparently hard to refuse.This work aimsat analyzing where the information stops, by giving the eventual buyer the possibility to choose, and wherestarts，through persuasion techniques，mostly subliminal，cleverly instrumented,the manipulation ofadvertising consumers?There is ethics in advertising, but is it fully observed and managed according to thefinancial intervest of the seller? On the other hand, can we also talk about a tacit complicity of the buyer?.
