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  • 标题:BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING
  • 本地全文:下载
  • 作者:Florin-Alexandru LUCA ; Constantin SASU ; Geanina BUBĂSCU-MOSCALU
  • 期刊名称:Management Intercultural
  • 印刷版ISSN:1454-9980
  • 电子版ISSN:2285-9292
  • 出版年度:2015
  • 卷号:XVII
  • 页码:493-496
  • 出版社:Romanian Foundation for Business Intelligence
  • 摘要:The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 trillion web pages are currently indexed in the Google search engine. Each of these pages can offer an online promotion source. Once with Internet ascension more and more companies extend their business online. This study concerns a range of aspects which must be taken into account by the web marketers and developers once with the quick changes on the Internet. Being so dynamic and unpredictable, the Internet offers the hardest challenge for those who come with online promotion solutions.
  • 关键词:Online Banner; Internet; Advertising; E-marketing
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