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  • 标题:ADVERTISING AND PROPAGANDA IN CONTEMPORARY SOCIETY: SIMILARITIES AND DIFFERENCES
  • 本地全文:下载
  • 作者:Camelia PAVEL
  • 期刊名称:Management Intercultural
  • 印刷版ISSN:1454-9980
  • 电子版ISSN:2285-9292
  • 出版年度:2013
  • 卷号:XV
  • 页码:264-272
  • 出版社:Romanian Foundation for Business Intelligence
  • 摘要:Purpose - The authentic and hidden intention of the essay is to offer some useful ,.keys”for atheoretical approach to the phenomenon of attachment, cues which invite to a dynamical, volatileand transdisciplinary reading exercise. Design/methodology/approach - Investigative tool is the the hermeneutical discourse, whose mainrole is to decrypt the possible options and alternatives to the meaning of messages subject toreflection. The informational axis has three key elements: attachment, security and negligence.The approach is mixed,providing a complex ,.vision": educational sciences,social work,psychology and psychiatry. Findings - The central idea of this theoretical article is: attachment is both a primary emotionalbond between the child and parent-mother, but above all, is an existential instrumentation for thequality of any future relationship with himself and with others. The consequences of the attachment's management is a prerequisite not only for the child's sense ofsecurity as well as for the quality of superego's and for world and his own life conception. Practical implications/originality/value-The theoretical study, but argued with statistics, activatesthe attachment and neglect understanding versions,providing openings for practitioners inchildren's behaviors management.
  • 关键词:propaganda; advertising; persuasion; influence
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