摘要：This article aims to analyze the process of the standardization or adaptation of the international SMEs in Romania. The internationalization of the SMEs is a reality and a desideratum for many entrepreneurs. Giving the disparity of the business environment, SMEs are dealing with the same national specificities as the multinational companies. The decision to standardize or adapt business operations is very important because it will actually affect the fundamental business strategy of the company. This article reinforce the significance of transformation strategy, that is a combination of standardization and adaptation and requires the transformation of the new environment so that the company fits better. However, interviews with foreign entrepreneurs who achieved success in Romania are very revealing, showing that are many differences between the ways a SME and a multinational company cope with the influence of the host-country’s culture.
