摘要:Globalization has economic roots and political consequences, but it also has brought into focus the power of culture in this global environment. To a large extent, globalization promotes integration of the world and calls for the removal of all cultural barriers. Cultural exchange is positive, although the skeptics consider that it runs the risk of homogenization. The idea of this paper came from a paradox identified by John Naisbitt in today’s global economy, according to which the bigger the world economy, the most powerful its smallest players. This paradox is transposed and developed at the cultural level, in an attempt to prove that, actually, globalization does not lead a blandly uniform, Orwellian world, does not strip away the identity but, furthermore, amplifies their role. And if we wonder about the possibility of a universal culture, the answer should be: the universal culture of liberty.