首页    期刊浏览 2024年11月25日 星期一
登录注册

文章基本信息

  • 标题:Vânzarea la impuls: ce, unde, cum?
  • 本地全文:下载
  • 作者:Andrei MAXIM
  • 期刊名称:Management Intercultural
  • 印刷版ISSN:1454-9980
  • 电子版ISSN:2285-9292
  • 出版年度:2006
  • 卷号:VIII
  • 页码:30-34
  • 出版社:Romanian Foundation for Business Intelligence
  • 摘要:Are you an impulsive buyer?” Most of those asked would be tempted to answer “No”, considering themselves rational buyers. And still, most of the times people go to the supermarket with a list of a few items but arrive at the cash register with a full shopping cart or with a lot of regrets (if they don’t have enough money). Few are aware of the fact that supermarkets use a whole range of techniques to influence their shopping behavior.
国家哲学社会科学文献中心版权所有