摘要:Are you an impulsive buyer?” Most of those asked would be tempted to answer “No”, considering themselves rational buyers. And still, most of the times people go to the supermarket with a list of a few items but arrive at the cash register with a full shopping cart or with a lot of regrets (if they don’t have enough money). Few are aware of the fact that supermarkets use a whole range of techniques to influence their shopping behavior.