出版社：Consejo Superior de Investigaciones Científicas
摘要：The contract cheating websites have become a sort of necessary collaborators in the dishonest practices carried out by university students worldwide and in recent years its presence has increased significantly. Our study, based on data extracted from SEMrush, analyses traffic, online advertising and the marketing keywords used by 36 Spanish companies dedicated to the sale of academic essays and dissertations through the Internet. The results obtained show the increase in visits received by these websites in the last year, while emphasizing the higher rate of traffic received through online advertising compared to organic traffic. Our contribution concludes with a series of general recommendations that we understand can help addressing the problem.
其他摘要：The contract cheating websites have become a sort of necessary collaborators in the dishonest practices carried out by university students worldwide and in recent years its presence has increased significantly. Our study, based on data extracted from SEMrush, analyses traffic, online advertising and the marketing keywords used by 36 Spanish companies dedicated to the sale of academic essays and dissertations through the Internet. The results obtained show the increase in visits received by these websites in the last year, while emphasizing the higher rate of traffic received through online advertising compared to organic traffic. Our contribution concludes with a series of general recommendations that we understand can help addressing the problem.
关键词：motores de búsqueda;publicidad online;Google Ads;deshonestidad académica;publicidad en buscadores;educación superior
