摘要：Alienation between farmers and citizens has increased with agriculture’s intensification and specialization in food supply-chains. More direct and equal dialogue formats are called for. Our research aim is to analyze to what extent a specifically designed dialogue format contributes to attitude changes among farmers and citi- zens. In a speed-dating format between farmers and citizens short conversations were organized. Attitudes were measured before and after the conversations. Fact-based and personal statements within the conversa- tion were identified by quantitative content analysis. Our results indicate that the mid-term effect of speed- dating induced attitude changes was influenced more by fact-based aspects and less by personal aspects.
其他摘要：Alienation between farmers and citizens has increased with agriculture’s intensification and specialization in food supply-chains. More direct and equal dialogue formats are called for. Our research aim is to analyze to what extent a specifically designed dialogue format contributes to attitude changes among farmers and citi- zens. In a speed-dating format between farmers and citizens short conversations were organized. Attitudes were measured before and after the conversations. Fact-based and personal statements within the conversa- tion were identified by quantitative content analysis. Our results indicate that the mid-term effect of speed- dating induced attitude changes was influenced more by fact-based aspects and less by personal aspects. Keywords: speed-dating, farmer-citizen-dialogue, attitude change, dyadic communication, trust building
关键词：speed-dating; farmer-citizen-dialogue; attitude change; dyadic communication; trust building
