摘要：The rate of participation in tourism activities in the world and the search for differences have led people to thermal tourism which offers tourism and health opportunities together. In Turkey, thanks to the richness of thermal sources that have become an important market for thermal tourism. As in all service businesses, service quality has become the most important factor affecting customer preferences in thermal tourism enterprises. In this study, Analytical Hierarchy Method was used to prioritize service quality dimensions of thermal tourism enterprises operating in İzmir. In the other part of the study, thermal hotels were evaluated by customers, staff and academics according to TOPSIS method.
其他关键词：Thermal Tourism, Service Quality, AHP, TOPSIS
