出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：The present study aims to describe the possible influence of social media content about healthy nutrition on consumer anxiety and well-being. In the literature there are insufficient numbers of scholarly studies that analyze consumer anxiety and well-being together, and particularly, on the basis of user-generated social media content about healthy nutrition. Understanding how user-generated social media content about healthy nutrition influences consumers’ anxiety and well-being by shedding a light on both constructs can help the development of new theoretical explanations of functional and dysfunctional use of social media content and its consequences. The findings reveal that consumers do not feel so anxious due to the shared healthy nutrition contents and may have used these contents functionally for gratifications resulting in an increase of their well-being to a certain extent. Furthermore, posts on social media with healthy nutrition content generally have a positive effect on wellbeing. Considering the findings that indicate a low level of consumer involvement and relatively negative perceptions of the scientific validity of the content, recommendations for further studies are developed.
关键词：consumer anxiety; consumer wellbeing; social media; healthy nutrition; functional use
