摘要：The purpose of this study is to research how marketing activities of international sports organizations are performed and to develop a scale determining the effects of image management on public. The audiences of interuniversity World Winter Olympic sheld in Erzurum in 2011 participated in the research. Explanatory and Confirmatory Factor Analysis, reliability analysis were performed over the data obtained. All model fit indices of 25-item and four-factor structure of quality-image scale perceived in sports organizations applied were found to be at good level. In line with the findings obtained from the explanatory and confirmatory factor analyses and reliability analysis, it can be uttered that the scale is a valid and reliable measurement tool that can be used in field researches.
