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文章基本信息

  • 标题:Healthcare Customer Relationship Management: Marketing Process Deliverable Approach
  • 本地全文:下载
  • 作者:Roxana MARCU ; Dan POPESCU
  • 期刊名称:Studies in Informatics and Control Journal
  • 印刷版ISSN:1220-1766
  • 出版年度:2020
  • 卷号:29
  • 期号:3
  • 页码:329-336
  • DOI:10.24846/v29i3y202006
  • 出版社:National Institute for R&D in Informatics
  • 摘要:Healthcare industry represents one of the most important contexts for implementing the development strategies ofsoftware companies. This is due to complexity of medical processes and recent regulations that force healthcare providers to implement information systems. Due to the complexity of healthcare authors identified a need of visualizing medical processes as a prerequisite for implementing healthcare information systems. The proposed solution presents a process deliverable diagram (PPD) as the main approach to exemplifying healthcare industry. An example of a standard marketing segmentation and campaign execution mapped on a disease prevention program for cancer screening is exemplified in this paper by means of PPD.
  • 其他关键词:CRM, Marketing, Healthcare, Process-deliverable diagram.
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