期刊名称：CIC : Cuadernos de Información y Comunicación
印刷版ISSN：1135-7991
出版年度：2011
卷号：16
页码：181-195
DOI：10.5209/rev_CIYC.2011.v16.12
出版社：Servicio de Publicaciones, Universidad Complutense de Madrid
摘要：The research group number 940820 of Complutense University has developed an analysis of uses and gratifications involved in audiovisual message-sending through the e-mail. The main goal of the Project is to study the functions, the needs and the uses of this type of messages sent by the e-mail system of the Internet. There are precedents in the analysis of interpersonal communicative networks, but the new fields of this communicative activity remain unexplored. The combined methodology of traditional uses and motivations communication theories, a quantitative research and an analysis of the Networks of influence and the roles of diffusion, show the importance of the implication of persons, the primacy of superior needs in the messages’ content, and the salience of humor are some of the main conclusions of our study.
其他摘要：The research group number 940820 of Complutense University has developed an analysis of uses and gratifications involved in audiovisual message-sending through the e-mail. The main goal of the Project is to study the functions, the needs and the uses of this type of messages sent by the e-mail system of the Internet. There are precedents in the analysis of interpersonal communicative networks, but the new fields of this communicative activity remain unexplored. The combined methodology of traditional uses and motivations communication theories, a quantitative research and an analysis of the Networks of influence and the roles of diffusion, show the importance of the implication of persons, the primacy of superior needs in the messages’ content, and the salience of humor are some of the main conclusions of our study.
关键词：E-mail;internet;usos y gratificaciones;pirámide de Maslow;redes de difusión.;E-mails;Internet;uses et gratifications;pyramide de Maslow;réseaux de diffusion.
其他关键词：E-mails;Internet;uses and gratifications;Maslow pyramid;networks of diffusion
