摘要：As known, purchasing behaviour is one of the study fields which business world and academics have studied dramatically. Therefore, scholars or researchers in this field have developed various models, approaches to find out why and how the consumers make their purchasing decisions. Although classical models try to explain the reasons why we purchase and the reasons underlying our decisions to buy something, modern models try to explain the process of purchasing anything rather than finding out the reasons why the consumers buy. Many factors such as circumstances, time period, psychological or physiological state of a person etc. all affect the purchasing behaviour of a consumer. In everyday life, we make our buying decisions regarding to our needs and desires. On the contrary, during extraordinary time periods like natural disasters, pandemic, war etc. it is all about to survive. Rather than buying something unnecessary, consumers try to buy urgent and critical needs that will be required in that process definitely. This study is not aiming to find out how the consumers display purchasing behaviours in everyday life but what factors lie beneath the consumers’ panic buying decisions and whether these factors influence purchasing decisions during the Covid-19 pandemic. In this sense, an online survey is applied on 300 participants residing in Sivas. The participants are selected randomly and the findings obtained from the survey are analyzed through SPSS program. The ethical permission is obtained from the ethical commitee of Sivas Cumhuriyet University. The study is important both for business world and academia as the Covid-19 Pandemic is still effective in almost every country in the world and influence the everyday life from many aspects.
