摘要：Domestic research in the fields of culture, communications and media has not mostly dealt with the ideological and political aspects of popular TV programs and their role in forming dominant cultural patterns in the second half of the twentieth century. Therefore, this paper represents an attempt to refocus the attention of researchers to profounder readings of ideological and discursive meanings of the popular television culture of the Yugoslav era, and the TV series The Sacrificed (Otpisani) has been chosen for such a new and different view and analysis. Although made in the widely established discourse of the Yugoslav community and socialism, with the substantial financial funds and creative force of the creators of the project, it also announces discursive rifts of different orders and great socio-historical cuts. Also, it establishes new cultural patterns in the building of cultural identity and collective memory of several generations raised on the former Yugoslav territory.
关键词：TV series “The Sacrificed” (“Otpisani”); television; popular culture; discourse; Yugoslavia
