摘要：Build a Search Engine Optimisation (SEO) model, to improve organic ranking and traffic to the commercial websites is the purpose of this study. Four search engine optimisation strategies -content, link building, social presence and online reputation are applied to a Sydney based oral and maxillofacial surgeon’s website to improve its ranking in the organic search results. Google analytics and search engine tools are used to track organic traffic and organic ranking of the website. This study shows that keywords in the Meta description, content related headings, longer and unique content with useful information, webpage loading speed, SSL certificates, mobile responsiveness of a website, Links to relevant local sites and online reputation improve organic ranking and organic traffic to websites. This study, content length, keyword density, SSL certificates, relevant local link building and online reputation are used to improve the SEO of websites.
其他关键词：Search engine optimisation, organic ranking, organic traffic, google analytics tool, online reputation, link building, on-page SEO, site structure, social sharing
