期刊名称：Journal of Advances in Information Technology
印刷版ISSN：1798-2340
出版年度：2019
卷号：10
期号：3
页码：109-113
DOI：10.12720/jait.10.3.109-113
出版社：Academy Publisher
摘要：E-commerce has played a significant role in economic development, particularly in contemporary China. With the rapid development of data technology and cloud computing, e-commerce has received increasing attention in recent years. Technical assistance, for instance, can help to enhance customers’ shopping experience. In this research, the researchers used the method of case studies, described the technology applied to gather information about customers’ shopping history, searching history and other behavior data and identified typical customers’ purchasing patterns in order to classify and analyze them. The analysis can be used for both marketing purposes and business decisions. Manufacturers and online shopkeepers, through data analysis and cloud computing, can forecast customers’ requirements accurately and send recommendations which can stimulate consumption. Therefore, it will be easier for customers to discover goods which can meet their needs. Finally, the researchers make suggestions for future development of e-commerce.
