摘要:The study was conducted to explore the factors of motivation of teacher educators of the departments of Education at universities of Sindh province of Pakistan. The data was collected and analyzed through narrative analysis technique, the qualitative research design. The total sixteen factors of motivation were found as five intrinsic and eleven extrinsic respectively. The findings of the article would be suitable and reliable addition in to the available literature to understand the phenomenon of motivation in organizational setting to support their students’ to work for the betterment of society.