摘要：Parents’ words, behavior and attitude can serve as the media or means to build the children’s character. This research is aimed to describe, analyze, and explain the implementation of parents’ words, behavior and attitude as the means to build the children’s positive character in Bulukumba Regency. The data includes parents and children speech, while the research resources were from the parents by using hand phone as the tool. The other instrument used during the research was the field note. The data of the research were analyses using the model created by Miles and Huberman (1993) consisting of data collection, unitization, note taking, service, and the tentative or temporary conclusion drawing, validation, final conclusion or hypothesis. The result of the research showed that the words, behavior and attitude of the parents toward the children in Bulukumba can be seen as follows: 1) utterance used with the declarative way which is meant as asking, containing communicative, friendship and character values 2) the implementation of the parents’ words, behavior and attitude in accordance with the imperative way possesses creative character building. 3) Words uttered in interrogative way which means urgent, possesses honest character building.
关键词：behavior and words uttered; parents; children; character
