摘要:Abstract. Many practices have been proposed in conservation education to facilitate a re-connection between nature and the young digital generation in anthropized contexts. In this paper we suggest that, at least in some specific circumstances (urban and suburban areas), non-native invasive species may have a paradoxical and positive impact in conservation education strategies, playing a role as an experiential tool, which represents a cultural ecosystem service, i.e. an ecosystem service that produces cultural benefits by improving pro-environmental behaviours in young people.