出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The purpose of this study is to operationalize the impact of some factors of real estate website quality on behavioral intention to use in searching information about housing market. Research model is the integration of extended Technology Acceptance Model (TAM) of Davis and Information Success System of DeLone and McLean. The data of 847 real estate website users from Hanoi and Ho Chi Minh City was analyzed by Structural Equation Model (SEM) and multiple group analysis. The findings indicate that most of all hypotheses received support from data, specifically, Perceived Enjoyment has the most positive impact on Attitude and Behavioral Intention of real estate website users. Moreover, there is difference in the degree of impact of website quality between the perception of users in Hanoi and Ho Chi Minh City.
关键词：real estate website; website quality; housing market; searching information
