期刊名称：IJEBD (International Journal of Entrepreneurship and Business Development)
印刷版ISSN：2597-4750
电子版ISSN：2597-4785
出版年度：2021
卷号：4
期号：1
页码：36-40
语种：English
出版社：LPPM of Narotama University Surabaya
摘要：Purpose: this study aims to examine the relationship between site quality variables and trust in Tokopedia consumer repurchase interest in Surabaya through the mediating variable of perceived usefulness. Design/methodology/approach: This is a quantitative study and the data will be analysed through partial Least Square (PLS). Findings: 5 out of 7 hypotheses cannot be proved and supported by this study. Research limitations/implications: The respondent of this study are 95 Tokopedia user. Practical implications: Only 2 out of 7 hypotheses can be proved and supported.
