出版社：Universitas Islam Negeri Syarif Hidayatullah Jakarta
摘要：Penelitian ini bertujuan untuk mengetahui bagaimana teknologi gojek dapat diterima dengan baik pada kalangan mahasiswa di kota Palembang. Kerangka pemikiran telah dikembangkan berdasarkan TAM dan TRA dengan metode penelitian kuantitatif berupa perangkat SEM Amos 21. Hasil penelitian menyatakan bahwa usefulness dan ease of use berpengaruh secara positif dan signifikan terhadap behavioural intention of use, usefulness, ease of use dan behavioural intention of use berpengaruh secara positif dan signifikan terhadap actual system use, yang terakhir usefulness dan ease of use berpengaruh secara positif dan signifikan terhadap actual system use melalui behavioural intention of use. Berdasarkan hasil tersebut dapat disimpulkan bahwa gojek telah diterima dengan baik di kalangan mahasiswa kota Palembang melalui TAM dan TRA sebagai grand theorynya.
其他摘要：The purpose of this research is to find out how technology in the form of gojek can be well received by colleges in Palembang. The framework has been developed based on the TAM and TRA with quantitative research methods in the form of SEM Amos 21. The results of the research are usefulness and ease of use have a positive and significant effect on behavioral intention of use, usefulness, ease of use and behavioral intention of use have a positive and significant effect on actual system use, the last usefulness and ease of use have a positive and significant effect on actual system use through behavioral intention of use. Based on these results it can be concluded that the subject has been well received by Palembang colleges through TAM and TRA as the grand theory.
