期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2020
卷号：20
期号：1
页码：688-697
语种：English
出版社：Ovidius University Press
摘要：Due to the importance of the automotive industry in the world economy and its impact on the environment, the implementation of sustainable development measures in this industry has become mandatory. This paper wants to emphasize the link between the implementation of quality management and the sustainable development of this industry but also to highlight the opinions of car users in Romania related to this issue. In this sense, the authors conducted a quantitative marketing research, collecting data based on a questionnaire. The research results show that most respondents are aware of the need to protect the environment and the involvement of the automotive industry in this regard.
关键词：quality management;sustainability;automotive industry;marketing research
