期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2020
卷号：20
期号：2
页码：484-492
语种：English
出版社：Ovidius University Press
摘要：Today, the business environment faces many challenges, which have a major impact on the performance of economic entities, financial markets being influenced by vectors of change, such as: fierce competition, high costs, deregulation with not only financial but also social impact , the exchange rate and last but not least, globalization. This study presents the financial and non_x005f?financial indicators used to measure the performance of a Romanian economic entity, associates the concept of performance - profit, income and expenditure as elements directly related to measuring profit, so performance. It also presents aspects of profitability - a fundamental criterion for assessing the efficiency of the activity of an economic entity. The purpose of this paper is to demonstrate that profitability indicators are particularly important, indicating the effectiveness of an economic entity. This aspect is highlighted by an empirical study, on the example of an economic entity. The article concludes with the author’s conclusion.
