摘要：The goal of the research is to reveal the semantic divisions of cause-and-effect, receiving arguments, processing and presenting information through a person‟s implicit judgments. The methodological apparatus of the research has been chosen in the result of the combination of danger, emotion, provability connected with the subjective arguments of cause-and-effect relations. Through Ch. Osgood‟s method of semantic differential, the Ishikawa diagram analytical tool and PARLA (Problem-Action-Result-Learned-Applied) method the effects of the word; consequently, the action grade, force-activity factors were revealed. The results of the research: Through the theoretical-experimental study of cause-and-effect relationships dependent, independent variables are proved with the polar qualities internalized by the person: “Danger” – “Security”, “Emotional stability -Emotional instability”, “Proof-Denial”. From the viewpoint of Ch. Osgood‟s semantic differential the importance of word force, activity and evaluation is proved through syllabic formulas (“All A-s are B” or “are not B”, “If A, then B”). The analyzes of “cause-and-effect-cause”, in the framework of PARLA method, aimed at the application of one‟s actions, enable the transformation of person‟s cognitive activity into a reflexive ability with the consciousness of the effect emphasized by divergent thinking, a personal expectation of post-work consciousness, and K. Ishikawa‟s diagram, carried out with five phases, makes the multidimensional thinking more controlled.
