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  • 标题:DIGITAL SCIENCE COMMUNICATION: NEW NEEDS, NEW CONTEXTS AND NEW GENRES: María-José Luzón and Carmen Pérez-Llantada (Eds.). SCIENCE COMMUNICATION ON THE INTERNET. OLD GENRES MEET NEW GENRES (2019), Amsterdam/New York: John Benjamins. 242 pp., ISBN-978-9-0272-0466-0 (HBK) ISBN-978-9-0272-6179-3 (EBK).
  • 本地全文:下载
  • 作者:NOELIA RUIZ-MADRID
  • 期刊名称:ESP Today
  • 电子版ISSN:2334-9050
  • 出版年度:2020
  • 卷号:8
  • 期号:2
  • 页码:337-342
  • 语种:English
  • 出版社:Faculty of Economics University of Belgrade
  • 摘要:The exponential growth in the amount and the complexity of information transmitted and shared on the Internet and the capabilities offered by this medium (e.g., hypermedia, multimodality, interactivity) result in the continuous emergence of new genres, the recontextualisation of traditional ones as well as new literacy practices. The interpretation and understanding of these new complex multimodal genres and practices calls for new models of analysis, and new approaches to genre analysis have to take centre stage as Science Communication on the Internet shows. The book highlights the natural connection between the dramatic increase in digital communication in the academic field and the Open Science movement – as pointed out by the editors in their introductory chapter – on the grounds that Web 2.0 provides spaces and tools for the public dissemination of science to a diversified audience. It also details how digital genres co-exist and interact in complex ways in a single communicative space, and how researchers have to cope and keep pace with ever-changing needs in professional and academic settings. Science Communication on the Internet is a necessary response to a growing interest in the intersection between technology, discourse, and research and professional practices in the Open Science era, as previously attested by volumes such as Luzón, Ruiz-Madrid, and Villanueva (2010) or Bou-Franch and GarcésConejos Blitvich (2019).
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