期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2020
期号：3
页码：65-70
语种：English
出版社：Academica Brâncuşi
摘要：Managers need to encourage creativity and capture team ideas when designing the strategic approach Essential to Growth and Competitiveness, business manager actions must be in line with their intentions. In many organizations, innovation occurs through statements designed to change the world, but ends in abandonment. In order to keep the company competitive on the market, promoting an organizational culture based on innovation is the key to ensuring success. Admitting that innovation means generating value from ideas, resulting in a different way of acting and producing better things (products, services, processes), we believe ideas are vital to the development of any innovation. Successful and fastest growing companies are those companies that use innovative solutions in their current business, and that is why a significant proportion of their revenue is generated by new or improved products and services.
