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  • 标题:Differences of Gender Perception in Adopting Cashless Transaction Using Technology Acceptance Model
  • 本地全文:下载
  • 作者:Nyoman Sri SUBAWA ; Ni Komang Arista DEWI ; Adie Wahyudi Oktavia GAMA
  • 期刊名称:Journal of Asian Finance, Economics and Business
  • 印刷版ISSN:2288-4637
  • 电子版ISSN:2288-4645
  • 出版年度:2021
  • 卷号:8
  • 期号:2
  • 页码:617-624
  • DOI:10.13106/jafeb.2021.vol8.no2.0617
  • 语种:English
  • 出版社:Korean Distribution Science Association
  • 摘要:The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adopting non-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, which refers to perceived usefulness, perceived ease-of-use, and perceived security. Respondents in this study were students from the millennial generation who are very familiar with the use of technology, especially non-cash transactions. The data collection technique used in this study was a survey, by distributing questionnaires to 260 respondents. The data were processed statistically through Structural Equation Modeling (SEM). The results of this study indicate that for men, ease-of-use of transactions does not increase the use of non-cash transactions. Meanwhile, for women, perceived ease-of-use has a significant and positive effect on the use of non-cash transactions. Furthermore, perceptions of usability and security have a positive and significant impact on using non-cash transactions. It was also found that female students had a positive, but not significant, effect on the use of non-cash transactions. This means that there has been a difference in the perception of gender, between men and women, in responding to the use of non-cash transactions.
  • 关键词:Technology Acceptance Model;Cashless Transactions;Gender Perception
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