期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2020
期号：55
页码：43-50
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：Consumer purchasing behaviour concerns the behaviour that is related to a product buying process which involves making a decision on the basis of complex criteria. The knowledge about this process constitutes a significantly valuable database for business operations which makes it possible to develop an effective course of action. The article discusses the area of consumer purchasing behaviour. It describes the alcoholic beverage market in Poland. On the basis of the author’s research survey that was conducted among 100 respondents aged 20-34,an analysis was made of the purchasing behaviour of young buyers of alcoholic beverages. .
