期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2020
期号：56
页码：1-9
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：The essence of corporate social responsibility (CSR) in organization’s activities is to take into account social problems,the issues of natural environment protection and the relationships with its stakeholders. Functioning in harmony with the environment,and particularly the care for natural environment,has an impact on the organization’s public image. The article presents the responsibility for natural environment as an element of CSR. It presents CSR as a strategy of building company’s image. On the basis of the author’s survey an analysis was conducted of the impact of environmental CSR on company image,with a particular consideration of a bank. .
关键词：Corporate social responsibility;natural environment;organization’s image;strategy
