期刊名称：International Journal of Marine Engineering Innovation and Research
印刷版ISSN：2541-5972
电子版ISSN：2548-1479
出版年度：2020
卷号：5
期号：2
页码：111-116
DOI：10.12962/j25481479.v5i2.7032
语种：English
出版社：Institut Teknologi Sepuluh Nopember
摘要：the development of the shipping and shipyard industries in Indonesia over the past ten years has been very slow. Some of the causes,including low productivity and capacity,are the main reasons for this industry's penetration. In addition,the weakening of the national economy as a result of the weakening of the global economy also affected the domestic shipping industry. The competitiveness of the shipping and shipyard industry is influenced by industrial competitiveness and national competitiveness,so that shipyard industry problems must be solved comprehensively,accompanied by strategic and systematic steps in order to be able to compete sustainably. This study aims to analyze the strategies used by several shipping companies and shipyard companies to be able to survive and compete to win and get through severe conditions. This study uses descriptive qualitative method,which is supported by semi-structured interview techniques to obtain the data used in determining the resource person,using a purposive sampling method. The data collected is then tested for validity by using the triangulation of data sources to process the data obtained in developing alternative strategies using SWOT analysis (Strength,Weakness,Opportunities,Threat) In addition to the combination of SWOT methods. The findings of the research results state that all companies carry out defensive strategies so that they are a company that still exists today.
关键词：analytic hierarchy process (AHP);competitive advantage;SWOT analysis;tug & barge
