出版社：Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo
摘要：This paper focus on the Culture-Led Development (CLD) role on the exploration of industrial and personal heritage management that encourages the development of SMEs as it has been implemented in Indonesia and Brunei Darussalam. This qualitative research with an antrophology approach was conducted with semi-structured interviews beside the observation and documentation involving 13 SMEs entrepreneurs,who have produced traditional or handicraft items,in 2018. The empirical data was used to illustrate the implementation of culture in business development. The term heritage has been identical with the sustainability of SMEs. The CLD helps change the entrepreneurs' way of thinking as it promotes innovative products that are environmentally friendly and are able to elevate cultural values and tradition. This research finds that culture and heritage-based management have strong implications for the SMEs development.
其他摘要：Paper ini fokus pada peran Culture-Led Development (CLD) dalam rangka mendorong pengembangan UKM di Indonesia dan Brunei Darussalam. Penelitian kualitatif dengan pendekatan antropology diterapkan dengan menggunakan wawancara semi terstruktur, observasi dan dokumentasi terhadap 13 pengusaha UKM yang memproduksi barang kerajinan tradisional,pada tahun 2018. Data empiris mengilustrasikan implementasi budaya pada pengembangan bisnis. Term warisan pusaka identik dengan keberlanjutan UKM. Culture-Led Development (CLD) membantu mengubah pola pikir pengusaha untuk lebih inovatif memproduksi barang ramah lingkungan untuk mengangkat nilai-nilai budaya dan tradisi. Penelitian ini menemukan bahwa budaya dan manajemen berbasis warisan pusaka memiliki pengaruh yang kuat bagi pengembangan UKM.
其他关键词：Culture-led development;UKM;Keberlanjutan;manajemen berbasis warisan pusaka
