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  • 标题:Empowerment of Homestay Owners for Business Standards Fulfilment
  • 本地全文:下载
  • 作者:Levyda Levyda ; Ekayana Sangkasari Paranita ; Giyatmi Giyatmi
  • 期刊名称:Jurnal Pemberdayaan Masyarakat Madani
  • 电子版ISSN:2580-4332
  • 出版年度:2020
  • 卷号:4
  • 期号:1
  • 页码:44-58
  • DOI:10.21009/JPMM.004.1.4
  • 语种:English
  • 出版社:Fakultas Ekonomi Universitas Negeri Jakarta
  • 摘要:The increasing number of tourists to Harapan Island in the Kepulauan Seribu (Thousands Island) triggers an increase in the number of homestays. Every tourism business,including homestay,is required to have a business permit and operational permit in the form of a business certificate. A business certificate is very important as a guarantee of quality for consumers. This empowerment aims to prepare homestay owners in getting certified. The method used is a self-evaluation guided by the facilitator then participants are asked to identify the root of the problem. The weaknesses of homestays are very diverse,namely in licensing & certification,homestay products,service,and management. The root of the problem is informational,resources and capabilities. It requires the involvement of many parties to provide information on the importance of business licenses and certification. Banking access also needs to be improved so that homestay owners can complete the homestay standard facilities. Marketing capabilities need to be increased so that the bargaining power of homestay owners on travel agents increases.
  • 关键词:Empowerment;Homestay owner;Business standard;Self-evaluation method
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